Daimler: IWC Schaffhausen and longtime partner Mercedes-AMG launch chronograph inspired by performance engineering

Schaffhausen. IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition ‘AMG’. This timepiece is the latest product to celebrate the partnership that has united the Swiss luxury watchmaker and the German automaker since 2004. The first IWC Pilot’s Watch chronograph in titanium is powered by the caliber 69385 movement made by IWC and features ‘a carbon fiber dial. IWC unveiled the new edition in a web chat with IWC CEO Christoph Grainger-Herr, Mercedes-AMG CEO Philipp Schiemer and brand ambassador and racing driver Maro Engel.

The long-standing collaboration between the Swiss luxury watchmaker and the sports and performance car brand Mercedes-AMG is based on many common values, including the pursuit of technical perfection and uncompromising quality. Both companies were created by visionaries with bold ideas. In 1868, the Florentine Ariosto Jones combined traditional craftsmanship with cutting-edge industrial technology to redefine watchmaking in Switzerland. In 1967 in Grossaspach, Germany, Hans Werner Aufrecht and Erhard Melcher founded AMG with a visionary concept of incorporating cutting-edge racing technology into production road vehicles.

“The partnership between Mercedes-AMG and IWC includes all the elements necessary for a successful and lasting collaboration. It is very rare to meet a company and people with so many common interests and values. Our commitment to the highest level of craftsmanship and our pursuit of emotional product experiences have been what unites us since 2004 – and the Pilot’s Watch Chronograph Edition “ AMG ” once again underscores our strong partnership. ” said Philipp Schiemer, CEO of Mercedes-AMG.

“IWC Schaffhausen and Mercedes-AMG share both a passion for performance and design, as well as a commitment to technical excellence down to the smallest detail. Over the past 17 years of our partnership, IWC and AMG have shared exhilarating moments in motorsport and beyond and we have created many lasting memories for our customers. Today we are proud to present Mercedes-AMG as a permanent part of our Pilot’s Watch collection, starting with the Pilot’s Watch Chronograph Edition “ AMG ”, explains Christoph Grainger-Herr, CEO by IWC Schaffhausen.

Crafted from automotive engineering materials, the Pilot’s Watch Chronograph Edition “ AMG ” (Ref. IW377903) is IWC’s first 43mm chronograph with caliber 69385 made by IWC, as well as the first chronograph Pilot’s Watch with an extremely light and scratch-resistant titanium case. The grade 5 titanium finish gives the watch its matte gray appearance, inspired by AMG’s iconic Selenite Gray Magno paint finish. The dial is precision-woven carbon fiber, a material directly derived from AMG’s aerodynamic components. These parts are produced through a complex process involving heat and pressure and are known for their remarkable lightness and stiffness. The raw material consists of continuous carbon fibers, which are transformed on weaving machines into textile structures, giving the final product its characteristic woven “carbon look”. The black carbon dial provides the perfect contrast to the silver chronograph sub-dials, reminiscent of motorsport instruments.

The versatile performance watch is powered by caliber 69385 manufactured by IWC, a rugged and precise chronograph movement that allows stop time measurements up to 12 hours. The chronograph function is controlled by a column wheel, a complex component with two functional levels. The Mercedes-AMG logo is inscribed on the tinted sapphire crystal caseback. The watch is fitted with a black embossed calfskin strap with contrasting stitching and folding clasp.

The Pilot’s Watch Chronograph Edition ‘AMG’ was unveiled during a webcast hosted by Philipp Schiemer and Christoph Grainger-Herr. Both have developed their passion for racing, the values ​​shared by the two brands and the sustainable future of watchmaking and mobility. They were joined by Maro Engel, brand ambassador for both brands, who brought the perspective of a professional racing driver. The webcast can be viewed via https://watches.iwc.com/amgwebcast.

The Pilot’s Watch Chronograph Edition ‘AMG’ will be available for pre-order from May 21 online at IWC.com, in IWC boutiques and authorized resellers. The watch is eligible for registration under the My IWC care program and thus benefits from a 6-year extension of the standard 2-year international limited warranty.

Data at a glance


Mechanical movement – Chronograph function for hours, minutes and seconds – Date and day display – Pirated small seconds – Screw-down crown – Glass protected against displacement caused by air pressure drops – Sapphire crystal case back


IWC manufacturing caliber



Power reserve



28,800 vph / 4 Hz










Titanium case, carbon dial, black hands, black leather strap

Sapphire, domed edge, anti-reflective coating on both sides

6 bar

43 mm

14.9 mm


Mercedes-AMG is the sports and performance car brand of Mercedes-Benz Cars based in Affalterbach, Germany. Driven by the fascination of motorsport, Hans Werner Aufrecht and Erhard Melcher founded the company in 1967. Since 2005, Mercedes-AMG GmbH has been a 100% subsidiary of Daimler AG representing the sporting spearhead of the company with a wide range of models from performance compact cars to true sports cars like the AMG GT family. Unlike large-scale production, Mercedes-AMG engines are assembled in Affalterbach according to the “One Man, One Engine” principle. AMG was born on the circuit and to this day is committed to “Driving Performance” down to the smallest detail, which is also expressed in the perceptible and innovative excellence of each vehicle. AMG – these three letters stand for supreme automotive performance, exclusivity, emotion, efficiency and highly dynamic driving pleasure and exclusive encounters, touchpoints and collaborations for customers around the world. AMG continues to set benchmarks and, as a sub-brand of Mercedes-Benz, has the ambition to strengthen the product portfolio as a successful luxury brand. Currently, AMG is pushing business transformation and redefining the future of driving performance with electrified powertrains.

IWC Schaffhausen

In 1868, the American watchmaker and entrepreneur Florentine Ariosto Jones traveled from Boston to Switzerland and founded the “International Watch Company” in Schaffhausen. His visionary dream was to combine advanced American manufacturing methods with the craftsmanship of Swiss watchmakers to make the best pocket watches of his time. In doing so, he not only laid the foundation for IWC’s unique engineering approach, but also established centralized production of mechanical watches in Switzerland.

During its 150-year history, IWC Schaffhausen has built a reputation for creating functional complications, especially chronographs and calendars, ingenious, robust and easy to use for customers. A pioneer in the use of titanium and ceramics, IWC today specializes in high-tech technical watch cases made from advanced materials, such as titanium aluminum and Ceratanium®. Preferring the principle of “ form follows function ” to decoration, the timeless creations of the Swiss watch manufacturer embody the dreams and ambitions of their owners throughout their life course.

IWC sources materials responsibly and takes steps to minimize its impact on the environment, creating inherently sustainable timepieces that are built to last for generations. The company is proud to train its own future watchmakers and engineers, as well as to offer an excellent working environment to all of its employees. IWC also works in partnership with organizations that work globally to support children and youth.


Daimler AG published this content on May 21, 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unchanged, on 21 May 2021 09:32:05 UTC.

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