The Swiss luxury watchmaker, Tissot, is back stronger than ever on Dubai’s vibrant OOH scene after its last campaign. The company was founded in Le Locle, Switzerland, by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853, and has been a beacon of luxury and elegance for all watch fanatics ever since.
This new campaign which has taken over billboards promotes the new Tissot PRX automatic. A slim and sleek watch with an authentic ’70s feel, created with meticulous attention to detail and endowed with 21st century features in a 1978 Tissot case. Its self-winding Powermatic 80 movement delivers reliability and precision thanks to the Nivachron Spiral. innovative. With 80 hours of power reserve, it has proven to be the best choice for those with a busy schedule, but who don’t want to compromise when it comes to quality and practicality.
The visuals echo the luxurious sensibilities by projecting the watch front and center, situated between an ocean-like blue background on the right and a neon-soaked backdrop on the left. With each side projecting their hues onto the watch, adding yet another stunning effect.
The name of the watch series, the brand’s signature logo and – in a smaller font – the RIVOLISHOP.com website, where customers can shop online, with the Rivoli Group logo appearing on top are inscribed on the notice board.
This new limited campaign first appeared in the third week of September on Unipole’s billboards.