Timepiece

PRESENTATION OF THE LIMITED EDITION G-SHOCK REF. 6900-PT80 BY JOHN MAYER

The DW6900 is one of the most iconic G-SHOCK watches currently in production. For over 25 years, the model has been praised by seasoned watch collectors and casual fans for its ability to appeal to a wide range of sensibilities. But perhaps no DW6900 precedent has caused such a stir as when HODINKEE teamed up with their longtime friend and collaborator, the musician and watch collector. John mayer, on a special G-SHOCK edition last year. Back for a reminder, the new G-SHOCK Ref 6900-PT80 features a new colourway that references the classic Casio PT-80 keyboard from the mid-1980s.

Aesthetically, the collaboration watch features a modern, sporty and fun off-white resin case and strap. Bright bursts of color indicate functionality; sunny yellow for the Mode and Start / Stop indicators and tangerine orange for the Adjust and Split / Reset indicators. The G-SHOCK text at the top of the watch is a pleasant shade of periwinkle, adding a nice pop of color to the overall design. And what about the legendary “Triple Graph” screen? Each of the three registers is surrounded by red, green or gray. The best part is that all the colors used on G-SHOCK Ref. 6900-PT80 are taken directly from the original PT-80 keypad.

The DW6900JM21-7 is 53.2mm in diameter, 16.3mm thick and features a Japanese-made quartz movement. Features include: 24 hour clock, 1 / 100th stopwatch, 24 hour countdown timer, multi-function alarm, flash alert and EL backlight with Afterglow.

The DW6900JM21-7 collaboration sells for $ 180 USD and is available for purchase at gshock.com, the G-SHOCK SoHo Store and certain G-SHOCK retailers as well as The HODINKEE store.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with ruggedness, born out of developer Mr. Ibe’s dream of “creating a watch that never breaks”. Over 200 handmade samples were created and tested to destruction until in 1983 the first and now iconic G-SHOCK hit the streets of Japan and began to establish itself as “the most rugged watch of all time”. Each watch includes all 7 elements: Electric Shock Resistance, Gravity Resistance, Low Temperature Resistance, Vibration Resistance, Water Resistance, Shock Resistance and Toughness. The watch is packed with Casio innovations and technologies to prevent it from taking a direct shock; this includes internal components protected with urethane and timing modules suspended inside the watch frame. Since its launch, G-SHOCK has continued to evolve, continuing to uphold Mr. Ibe’s mantra of “never give up”. www.gshock.com

On Casio America, Inc.
Casio America, Inc., Dover, New Jersey, is the American subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and professional equipment solutions. Created in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, record and label title printers, watches, cash registers and other consumer electronics. Casio has strived to realize its corporate credo of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com/home

About HODINKEE
Based at New York, HODINKEE is the destination for all things watches. Founded in 2008 by Benjamin Clymer, HODINKEE has grown from a blog writing about mechanical watches to a leading media and commerce company. HODINKEE covers the world of watches: website, podcast, magazine, social networks, the HODINKEE store and HODINKEE Insurance. With its respected perspective, engaging storytelling, curated product selection, and passionate-focused service, HODINKEE is at the forefront of the best of the watchmaking world and the community that supports it. Hodinkee.com

FOR MEDIA INQUIRIES, CONTACT:
Rachel shandler / Jonathan moll
M&C Saatchi Sport & Entertainment New York
[email protected]
[email protected]

Sue Vander Schans / Sofia izurieta
CASIO AMERICA, INC.
(973) 361-5400
[email protected]
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THE SOURCE Casio America, Inc.


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